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Transmedia madness roundup: PUBG’s KFC collab, Animal Crossing’s LEGO figs, and Roblox’s Barbie experience

The strange bedfellows made of game studios and other brands has been A Thing for a while – we’ve even made a whole Golden Yachties category for it – so consider this bundle of news stories three extra candidates for the 2023 edition of that award. I’m mostly typing that as a reminder to Bree. […]

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Author: Chris Neal