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Facebook Claims It Will Take A $10B Revenue Hit From Apple’s iOS Privacy Lockdowns

Facebook Claims It Will Take A $10B Revenue Hit From Apple's iOS Privacy Lockdowns
Most would argue that privacy features are good for users, but media platforms have a different perspective. Facebook claims that Apple’s App Tracking Transparency feature will cost it $10 billion in revenue this year. Meta CFO Dave Wehner remarked the loss in revenue the company expects to see in 2022 is based on “the changes that we’re seeing

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Author: Brittany Goetting