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FTC’s New Click-To-Cancel Rule Is A Killshot For Convoluted Subscription Cancellations

FTC's New Click-To-Cancel Rule Is A Killshot For Convoluted Subscription Cancellations
Are you familiar with the concept of “negative option marketing”? It refers to a class of customer interaction where a customer’s failure to take an affirmative action, such as denying an offer, is taken as assent to be charged for services or goods. It’s like if I came by and shouted “cut your grass for a thousand bucks?!” outside your house,

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Author: Zak Killian