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Electronic Arts Goes All-In On Generative AI, CEO Says It’s Core To Gaming

Electronic Arts Goes All-In On Generative AI, CEO Says It's Core To Gaming
Electronic Arts is making big claims about how it leverages AI for its business, as it looks to keep current projects on track, according to the presentation executives made during this year’s Investor Day. CEO Andrew Wilson stressed the importance of AI, noting that “this remarkable technology is not merely a buzzword for us; it’s the very

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Author: Alan Velasco