The peripherals market is absolutely flush with gaming headsets of all kinds, so how do you make a splash in a sprawling sea of options? You team up with HiFiMAN, which specializes in planar-magnetic headphones, to develop a headset built for gamers and purportedly discerning enough for audiophiles, and price it at $299. That’s exactly what

Apple is taking a partial page from bulk OEM system builders and boutique PC outfits by now offering a similar part-by-part configuration process, rather than the old way of serving up a selection of preconfigured models. The component options haven’t changed, but the way you go about piecing together a Mac feels a little more personal and