The Steam Machine’s much-anticipated launch date has yet to be confirmed, but details keep piling up that point toward an imminent release. As of today, that includes a pair of new “Valve Fremont” benchmark results appearing in the Geekbench database, running under SteamOS rather than the pre-announcement benchmarket that ran on Windows 11.

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Electronic Arts just spelled out its plan to inject real-time ads into the games people play, and it has a name: EA Advertising. The freshly launched platform delivers dynamic, live-updating commercials straight into EA titles, and the company is already running them. EA frames it as a new way for brands to reach players, which is corporate-speak